Here’s an example of a Girls Who Code Summer Immersion Program Alum sharing her experience.ĭata and statistics are compelling, but hearing someone speak passionately about your organization’s work and what it has done for them can be just as powerful. Nothing speaks louder than an actual person who turned their life around due to the support they received from an organization. Social media quotesĪnother way to share the real-life impact of your nonprofit’s work is to share quotes from the people you’ve helped. These kinds of statistics are what evoke an emotional response in your audience and make infographics so effective.Ĭonsider the story your data tells and leverage infographics to tell it. You’ll notice in both examples that the statistics shared are staggering. We learn about different types of sea turtles, statistics about how they’re harmed and the sources of danger to them, and ways we can help. Here’s another example of an engaging, informative nonprofit infographic from World Wildlife Fund: The cartoon-ish aesthetic makes it inviting and accessible for audiences of any age. The data jumps out at you, and the messaging is clear. The solid colors, the neat illustrations, and the layout make it easy to read. What could easily be a blog post has been packaged into a visually-enticing, three-panel infographic. My favorite example of nonprofit infographics is the International Union for Conservation of Nature’s water conservation infographic. Infographics in particular are great visual tools for storytelling and sharing complex data in a simple way. Infographics and other data-driven content are great ways to inform and compel your supporters to take action. This lets you appeal to potential donors in different ways, improving your chances of winning them over. Sharing different kinds of content points to the value of your cause, drives engagement, furthers your message, and develops your brand. That applies whether you’re creating a campaign around Giving Tuesday or something else. When it comes to the actual content you create for social media, you want to diversify it. This post also includes a downloadable bundle of social media templates you can customize for Giving Tuesday posts or for future campaigns. Today, I’m going to share key social media graphic design tips with you. The good news is that improving your nonprofit’s social media posts can be easy, convenient, and cost-effective! With the right insights, tools, and resources at your disposal, anyone can create impressive, professional-looking graphics for your social media posts. A well-planned social media strategy won’t be half as successful if your visual assets aren’t top notch.
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